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Conversion paths

3 published field notes about conversion paths.

Articles in Conversion paths

An enquiry follows a repaired path through notification and helpful follow-up messages to a confirmed calendar booking.
Conversion paths

What Should I Do When Someone Enquires but Does Not Book?

Give every unbooked enquiry a visible status, named owner, useful response, clear next step and respectful closure.

Stephan Roberto5 min read
A buyer question branches to either a video module or a structured text page before both routes reconnect at the same enquiry form.
Conversion paths

Does My Lead-Generation Page Need a Video?

Use video only when it answers a genuine question about fit, process or effort more clearly than concise text.

Stephan Roberto5 min read
An advertisement and visitor context enter a routing decision that leads to either a multi-page website or a focused landing page.
Conversion paths

Should I Send My Ads to a Website or a Landing Page?

Choose between a website page and a dedicated landing page by matching the ad promise, buyer question and enquiry path.

Stephan Roberto6 min read